Questions we get asked

Including the ones with answers you might not want to hear. Each question has its own page with the longer version.

• How long does SEO take to show results?

  Technical fixes are deployed in two to four weeks and Google reflects them within days of recrawling. Ranking movement is slower: expect three to six months before content and architecture changes show up as traffic, and longer in competitive categories.

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• How much does it cost to build a mobile app in Canada?

  Independent surveys put most professional Canadian app builds between roughly CAD 25,000 and 90,000, with agency rates around CAD 90-160 per hour. Complexity drives the number, not platform count. Simple content apps sit at the low end; payments or heavy integration sit well above it.

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• Who owns the code and the intellectual property?

  You own the code, the repository and the accounts. We hand over source, build configuration and deployment credentials, and set up store and cloud accounts in your organisation's name from the start rather than ours. The only exception is third-party open-source dependencies, which keep their own licences.

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• Can you guarantee a number one ranking on Google?

  No. Nobody controls Google's index or what competitors do, so no one can guarantee a position. An agency promising number one placement is usually planning to rank you for a query with no traffic. What is guaranteeable is execution: indexable pages, valid structured data, and a deliberate internal link graph.

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• How long does it take to build a mobile app?

  A first release usually takes between 6 and 16 weeks. Straightforward content-led apps reach the store in around 6 to 8 weeks; anything with payments, real-time features or significant third-party integration runs to 12 to 16 or beyond. Store review adds days, not weeks, but rejection and resubmission can add more.

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• Should we build native or cross-platform?

  Use cross-platform (React Native or Flutter) when your app is content, form or data-led and your audience spans both platforms. Choose native (Swift or Kotlin) when the product depends on the platform: sustained camera pipelines, background location, or a profiled framework performance ceiling.

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• What privacy law applies to apps in Canada?

  PIPEDA is the federal law covering how private-sector organisations collect, use and disclose personal information in Canada, and it applies if your app handles personal data commercially. Bill C-27 has been proposed to replace it. Some provinces have similar laws. General information, not legal advice.

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• Do you maintain apps after launch?

  Yes, and for mobile it is not optional. iOS and Android ship major versions annually with deprecations and new store requirements, so an app left untouched degrades and eventually stops being accepted for update. Budget roughly 15 to 20 percent of the original build cost per year for maintenance.

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